Head of Outbound

We are looking for an experienced Head of Outbound who will help us achieve ambitious growth goals, loves to work on funnels, and wants to join the core part of the team influencing the development strategy - read on if it's about you!

Resource Planning
Employment type
Any form of employment
Resource Planning
Wroclaw / Remotely
Resource Planning
Gross Salary
8 000 - 11 000


We are Primetric and we are a startup that has created a dynamically growing B2B SaaS tool dedicated to the IT service industry (Digital Agencies, IT Consulting).

We are looking for an experienced Head of Outbound who will help us achieve ambitious growth goals, loves to work on funnels, and wants to join the core part of the team influencing the development strategy - read on if it's about you!

Who we are?

Primetric is a young, fast-growing organization in which the word "change" is definitely overused, and thus there are many interesting challenges and opportunities for quick learning :) There is no better environment for professional development than a growing startup that has just acquired another round of financing.

The SaaS we are developing is a tool that helps you manage your project portfolio, finances and people's work in one place. Our mission is to improve the work of IT managers and employees by providing the most important information on business, projects and people development. Currently, the tool is used by over 4,500 users across 12 countries.

We are supported by top investment funds: Venture Inc (founders of LiveChat, investors in Brand24, Infermedica), Tar Heel Capital, and WP2 Investments. This month, we acquired another investment round of 3 million.

Despite the early stage and fairly small team, we operate globally with large growth plans. Our clients are the best IT companies from the US, UK, Sweden, Poland and also more exotic countries (Australia, Thailand, India, South Africa).

What values do ​​we love?

We all work closely with each other and everyone has a real impact on the company's development. We value open minded people who are looking for a place where they can develop their creativity - not forgetting the data-driven approach.

An example can be Łukasz - one of the first team members who went from Researcher to Senior SDR, and he calls himself the main supplier of blood (leads) to the body ;)

By joining the team, you will become part of an ambitious team that plays for one goal and wants to blaze new paths together. What's more, you will be able to count on honest feedback (we will also be waiting for one), which we believe is crucial for development and building mutual trust.

How Marketing works in Primetric?

Marketing is now the main growth engine that brings new customers to the company. We work directly with the sales department, thanks to which we know what is happening "at the war front" and we can quickly confront our actions with the real needs of potential customers.

What is important to us is focusing on optimizing each stage of the sales funnel. We focus heavily on analytics, focusing both on the early stages of sales and on retention. Our goal is to find channels and customer acquisition methods that we will be able to scale effectively.

How do we work and what is the role of Outbound?

We work in marketing sprints, where we meet once a week and plan a work backlog. They often start with an analysis of current campaigns and progress. This is followed by brainstorming and creating new ideas (hypotheses for validation) in order to finally select the most interesting and plan them in time along with the verification process. Over and over again :)

When something works, we dress it into a repeatable process and extend it with a new workflow to increase conversion and build new points of contact.

The role of outbound team is to find prospective clients that may be interested in learning more about Primetric, and qualify them.

Who are we looking for?

We are looking for a flesh and blood Outbound Wizard who quickly understands the main problems of the target group and the UVP of the product in order to run effective outreach campaigns on different markets.

You will be the perfect candidate if:

  • you have min. 3 years of experience in managing and optimizing outreach campaigns and managing a team of SDRs and Researchers (preferably the IT industry),
  • you know English at a minimum level of C1,
  • creating tests, hypotheses and their validation based on measurable data (and god feelings!;)) are something natural for you,
  • creativity and unconventional approach to the campaign with an emphasis on creating relationships with prospects is your middle name,
  • you have a confirmed track record (high open rates, reply rates, but most of all MQL rates),
  • you know the technical aspect of email marketing (domain heating, volume planning, etc.),
  • you are driven by the "Get Things Done" approach,
  • MS Excel / Google Spreadsheets including PivotTables shouldn't be a problem for you.

What we offer?

  • Possibility of remote work,
  • Holiday compensation (in the case of B2B) / paid holidays (in the case of a different contract),
  • Company laptop with additional hardware,
  • Private insurance,
  • Fresh roasted coffee from the espresso machine, which our team collected 10/10 in NPS, and for tea fans we have a whole bunch of green, black (also roibos) teas,
  • Integration events,
  • Parking space if you are motorized :)

In addition, you will have the opportunity to work (or consult) with experienced marketers who co-created some of the best B2B startups in PL.

Tools with which you will work:

  • LinkedIn Sales Navigator,
  • Pipedrive / Hubspot,
  • Primetric application and Landing Page,
  • Slack / Trello
  • Google Workspace
  • Snov.io,
  • Warmup Inbox / GlockApps,
  • and of course spreadsheets :)

However, if you need a new tool, we're open to it.

What does the recruitment process look like?

Stage I - an introductory interview
Stage II - recruitment tasks
Stage III - task overview and culture-fit interview

Ready for a new stage in your career development? Apply and let's talk!

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